I am obsessed with YouTube and I spend hours watching Beauty Guru’s. There are so many styles of guru and their personality often reflects their make up which I think is brilliant.
Make up is a great way to bring your character to life so to speak and to show the world who you are and what your about. I follow a range of people but they all have a huge passion for make up and bringing their skills and styles to a wider audience.
GlamLifeGuru : Tati Westbrook is a former make up artist who puts out 5 videos each week. She is best known for her series ‘WTF’ where she puts high-end and expensive cosmetics to the test to see if they are worth the money and hype or not. Her make up style is traditional glamour and putting make up through its paces with 12 hour reviews vlogs. Her channel is a professional set up with fabulous lighting, a bespoke beauty room band filing set up but I do think she gives her honest thoughts on products and she knows so much about all aspects of make up that teaches you so much as you watch her.
Jeffree Star : Jeffree Star is the owner of Jeffree Star Cosmetics who are famous for the modern take on highlighters (sky blue, green and black have featured) and the revolutionary coloured liquid lipsticks.
He is a controversial, outspoken guy whose style is more rock, modern glam and on trend. He has a professional filming area and I believe he uses professionals to film and product his videos but he is the CEO of a make up line so he is very busy. It’s fair to say he is like Marmite, love him or hate him but his incredible make up skills and cosmetic line cannot be faulted.
NikkieTutorials : Nikkie is a Dutch guru who started her channel over 6 years ago and now has 6.8 million subscribers. Nikkie rose to fame with her ‘The Power of Make Up’ video in which she painted half of her face with make up and left the other side bare. She wanted to raise awareness of how much make up can change a person. She is a phenomenal make up artist and her promotion of self-confidence for everyone is awesome! She has come along way since she started off filming videos in a poorly lit area of her bedroom as a teenager. She now films in a dedicated beauty area and the videos are always very well produced. She has released two collaborations to date, last year she worked with Two Faced on the ‘Power of Make Up’ set and recently Nikkie released a collaboration with Ofra Cosmetics
ThriftThick : Cassie began her channel showing off cute outfits and bargains she got at the Thrift Shop. She gradually expanded into testing out make up and doing tutorials on her looks. She has two themes on her channel ‘YouTube made me buy it’ in which she tries out products that are big on other channels. She also has the theme ‘Let’s test’ where she reviews make up and vlogs her day wearing it. Cassie is a much more ‘normal’ vlogger. Her set up is much more simple and she doesn’t have a camera crew and amazingly lit beauty room but the personal relationship you get with Cassie is what makes her so successful. It’s like watching a friend on YouTube and getting truthful, unbiased reviews without any underlying sponsorships or affiliations that might sway opinion.
Stephanie Nicole : Stephanie works within the beauty industry and has an amazing knowledge of make up right down to ingredients and formulas. She is very forth right with her opinions and breaks her reviews down to value of money, a full comparison to similar products, formula, wearability. If you want facts and figures aswell as how the make up works out for her than this is the channel for you. Stephanie Nicole’s reviews are the most thorough you will find anyway.
Do you watch YouTube or any of these Beauty guru’s ? I’d be really interested to find out who you watch and what you think of them?! Do you think Beauty Gurus on YouTube are the modern version of Make Up Artists or do you think they just got lucky playing around with make up?! X